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Founder and CEO of Misfit Wearables, Sonny Vu, sits down for a chat with hypernetec at the Wearable Technology Expo in London, on March 18, 2014.

Sonny discusses the challenges of designing wearable products, where the industry is today and where it’s headed.

Misfit, are a company passionate about making products that are both durable and comfortable. Their stated goal is to make wearable’s that are both beautiful and essential.

A pioneer in the emerging world of wearable technology, Misfit are planning new additions to the ‘Shine family’ and (possibly), a move towards creating a wearable ecosystem. With a focus on elegance and simplicity and a name inspired by Apple co-founder Steve Jobs, Misfit is definitely one to watch.

Music: ‘Hyperbola’ – Artist – Tejaswi. Licensed under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Download here

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Thanks to Sonny & the Misfit Team.
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More at misfit.com

 

 

 

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