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“I always like to be 15+ minutes in the future!”

 

 


INTERVIEW WITH LYNNE MURRAY, DIR. FASHION DIGITAL STUDIO, LONDON COLLEGE OF FASHION


 

Lynne Murray is a graduate of the Royal College of Art, and co-founder of Holition, a digital studio creating cutting-edge augmented reality retail and holographic experiences.

She marries the role of a trained designer, with that of a start-up, business leader. In-person she is warm and engaging and combines a fierce creative intellect, with world-class expertise on future-focused fashion and retail branding.

She speaks with authority and confidence about the developing language of the digital body and throws out some fascinating ideas during our conversation.

She has recently been appointed Director, Fashion Digital Studio, London College of Fashion, with a brief to explore new challenges for technology in fashion and establish a dialogue around the emerging research field of Digital Anthropology.

In this interview, Lynne talks about how discussions in digital fashion, technology, augmented reality and wearable computing are reshaping ideas about the future of the body.

Music: Technology of Silence: ‘When Machines Fall in Love.’


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